California Walnuts & Richmond Towers
In a nutshell
o Creative and production partner for UK PR agency Richmond Towers
o Tasked with bringing the sunshine state, home of California Walnuts to London’s discerning health-focused consumers
o Created a four night pop-up event followed by a series of standout brand booths, ‘Wellness Cracked’ at Balance and Wanderlust Festivals.
Richmond Towers were tasked with invigorating the humble walnut – bringing their sunshine-state story to the UK and engaging foodies and wellness hunters alike and turned to us to create something magical.
TheExperiential.Agency began by taking the brief quite literally, building a replica walnut grove in the heart of Shoreditch and transforming a white space into an abundant dining experience.
Engaging world famous, Rich Table’s Michelin Starred Chef’s, who were flown in from the States to host the evenings, it attracted not only foodie influencers but also the American Ambassador! A true seal of approval for this authentic taste of home.
To follow this intimate influencer experience, we then took on the mass health market.
Designing, building and producing stand-out booths at consumer events, the Balance Festival and Wanderlust we replicated a walnut orchard to bring to life the organic nature of this healthy next-gen, superfood.