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Dirty Laundry Event

London's most enimatic laundry 

 
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Meredith O'Shaughnessy features as enigmatic host Signorina Bubbles at Meredith Collective's Dirty Laundry Campaign 2015 in partnership with global lifestyle electronics brand Whirlpool.

Dirty Laundry gives you the chance to air your confessions and wash away all your Dirty Laundry with our enigmatic host Signorina Bubbles.

The hit of June 2015, in partnership with global lifestyle electronics brand Whirlpool.

 
 

Attracting millennials to engage with the brand’s latest products, and increase market share.

 
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Dirty Laundry was one of many immersive created and produced for Whirlpool.

‘Dirty Laundry’ was a week-long, immersive pop-up bar, styled as an all-American 1950’s launderette.

 
Creative genius Meredith O'Shaughnessy takes airing out your 'Dirty Laundry' to a whole other level. With washing machines modified to make cocktails and alcoholic jelly 'liquid-tabs' to divulge, partnering with Whirpool is yet another triumph for innovative experiential experts Meredith Collective.

Dirty Laundry achieved global media recognition, social engagement and sealed John Lewis as a new retail partner.

And instrumental in achieving ambitions for increased market share.

"If only my washing machine made cocktails"... Meredith O'Shaughnessy grants this wish in partnership with global lifestyle electronics brand Whirlpool. The modified machines mix up cocktail favourites and made their first debut at Meredith Collective's mind blowing event 'Dirty Laundry' in 2015.
 
Meredith Collective's 'Dirty Laundry' Laundrette is no comparison to the one in Eastenders, it's a social affair - but with more glamour and a DJ.

The Creative Challenge

Whirlpool came to the Meredith Collective ready to redefine what their brand meant to millennial homemakers. A notoriously difficult target market to woo with white goods, we set about creating a series of events that redefined Whirlpool and delivered sparkling results.

With the launch of new lines in washing machines and kitchenware, Whirlpool had ambitions of increasing market share from 2% to 6% in two years.

"If only my washing machine made cocktails"... Meredith O'Shaughnessy grants this wish in partnership with global electronics brand Whirlpool. The modified machines mix up cocktail favourites and made their first debut at Meredith Collective's mind blowing event 'Dirty Laundry' in 2015.
Like the famous laundrette in Eastenders, it’s a social affair - but with more glamour and a DJ
— Conde Naste Traveller
Laundrette goers were given the chance to personalise t-shirts with their naughtiest confessions at Meredith Collective's insanely inventive immersive event 'Dirty Laundry' 2015.
Meredith O'Shaughnessy creates London's most enigmatic Laundrette in partnership with global lifestyle electronics brand Whirlpool.
Washing machine made cocktails anyone? Waiter and Waitress serving squeaky clean cocktails at Meredith Collectives glamorous 'Dirty Laundry' event 2015.
Choose from a range of delicious cocktails or alcoholic 'liqui-tabs' to divulge! 'Dirty Laundry's' modified machines spin cocktails rather than clothes and yet again Meredith O'Shaughnessy spins heads with her creative expertise!

Cutting to the clean with Dirty Laundry

Inspired by the idea of the unheard, we designed ‘Dirty Laundry’, a week-long immersive pop-up bar, styled as an all-American 1950’s launderette in the heart of London’s Fitzrovia

 

Add edible liquitabs, washing-machine inspired cocktails spun inside re-purposed Whirlpool washing machines, and drinks served in specially designed detergent bottles. A DJ booth made out of washing machines and Polaroid photo booths with washing machine props and Whirlpool branded speech bubbles.

 
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Built around the idea of silently washing away confessions, we invited consumers and trade to a bespoke-launderette, with a difference.

The space was filled with working machines, perfectly demonstrating its silent selling point.

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Dirty Laundry was one of the most talked about pop ups of the year, kick starting an award winning, year-long marketing campaign for a brand which had never previously ventured into the experiential arena.

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