Screen Shot 2018-04-03 at 12.48.48.png

Keeping Up With the Joneses Event

 
the joneses logo copy.jpg
 
Meredith O'Shaughnessy creates fantastical summer pop-up 'Keeping Up With The Joneses' in 2016, created in association with Whirlpool and Bang & Olufsen

Our fantastical summer 2016 pop-up event, described by Timeout as "Bizarre and Imaginative".

Created in association with Whirlpool and Bang & Olufsen

 

Keeping up with the Jones was an ambitious dream which the Meredith Collective delivered beyond expectations. Imagining, designing and producing a fully immersive, retro-style home, fully packed with surprises and fully stocked with Whirlpool’s latest product lines. 

 
Meredith O'Shaughnessy creates edible vodka toothpaste

Each fantastical room revealed a new delight, including a giant dishwasher room, a fabulous disco launderette and a feather-filled pillow fight.

Set across xxx rooms, consumers were led through a series of fantastical rooms revealing a fabulous disco launderette, a feather-filled pillow fight and zen garden.

At first it might seem like the brainchild of Willy Wonka but this playful pop-up is curated by CEO & Wizard Meredith O'Shaughnessy and it's strictly for grown ups.
Each fantastical room at Meredith Collective's 'Keeping Up With The Joneses' pop-up revealed a new delight, including a giant dishwasher room, a fabulous disco launderette and a feather-filled pillow fight.
The fabulous Mrs Jones at the fantastical summer pop-up 'Keeping Up With The Joneses' brought to you by immersive events experts Meredith O'Shaughnessy and Meredith Collective, created in association with Whirlpool and Bang & Olufsen
 
Meredith Collective's bizarre and imaginative pop-up 'Keeping Up With The Joneses' led guests on a food and drink adventure of wild and wonderful creations from Mrs Jones' secret recipes, such as cocktails in detergent bottles and macaroon dishwasher tablets.

A food and drink adventure of wild and wonderful creations from Mrs Jones' secret recipes, cocktails were served in detergent bottles and macaroon dishwasher tablets delighted the taste buds.

Guests having a whale of a time at the 'Keeping Up With the Joneses' Pop-up event curated by Meredith Collective and the wild but wonderful host behind it all, Meredith O'Shaughnessy
With a washing powder snow storm, a disco laundrette and a zen garden with sixth sense meditation zones? It’s all going on in the Jones family home curated by experiential event experts Meredith Collective.
Guests at the 'Keeping Up With the Joneses ' pop-up event enjoying Mrs Jones' secret recipes, sipping on cocktails in detergent bottles in the zen garden.
 
At first it might seem like the brainchild of Willy Wonka but this playful pop-up is strictly for grown ups. With edible vodka toothpaste and large-scale pillow fights, this immersive event - centred on the theme of domesticity - will appeal to all your senses.
— Vogue UK
 
IMG_7635.jpg
Large-scale pillow fights, this immersive event - centred on the theme of domesticity - will appeal to all your senses.
IMG_7547.jpg

Making white goods ‘sexy’ .

Each of our events were designed to create emotional connections with our target-markets. NEED COMBINED FIGURES RELATED TO SOCIAL REACH, FOOTFALL ETC.

More than 50 of the UK’s biggest media titles visited the pop-up, creating 14,839,900 media impressions in titles including Elle, Time Out, Evening Standard and Metro.

DISHWASHER 1 LOW RES.jpg

Attracting retail opportunities through innovation.

Whirlpool’s new approach to events caught the attention of current stockists who were fully on-board for the premium relaunch.Crucially, following the event’s success, John Lewis invited Whirlpool to feature instore for the first time.

And the ambition to reach 6% market share? Done!

These incredibly delicious dishwasher tablet shaped macarons were crafted by London's boutique bakery 'Ohlala'. Made by Meredith O'Shaughnessy herself and her team of female patisseries, 'Ohlala' are pioneers of the modern way to macaron.